A new Finnish app makes reselling effortless with AI—startup raises €1.4M pre-seed and acquires Nordic industry pioneer

Only 5% of resellable items make it to the rapidly growing secondhand market. Finnish startup Bought is solving this challenge by unlocking the resale value hidden in consumers' emails. The company has raised €1.4 million in funding, acquired Finnish industry pioneer Zadaa, and is now setting out to challenge global competitors.