Behind Bought

We'd all been there. There’s that blue-and-yellow bag buried in the back of our closet stuffed with clothes, and drawers filled with things we haven’t used in years.

We wondered: why is it so hard to actually sell our stuff? There’s no shortage of platforms, yet most of us still never get around to it. In fact, a staggering 95% of items suitable for resale never make it to the secondhand market, even though demand for pre-loved fashion and other goods has exploded.

Bought’s mission is simple. We want to unlock that 95% by removing friction from every step of the resale process: deciding what and when to sell, listing, packaging, and shipping. Bought does all the work for you.

Our solution?

“Everything you’ve ever bought, automatically ready for resale.”

Getting started with resale comes with a high barrier. You first have to decide to let something go, dig it out, figure out the product details, take photos, set a price, and so on.

With our innovation, all of this is done for you. Your Bought profile builds a digital wardrobe that automatically collects everything you’ve purchased, complete with product details and images, pulled directly from your email receipts. Bought recommends what to sell and when, and with a single tap, your item is available for others to buy.

With Wolt’s local logistics, you can forget about packaging and shipping too: a courier picks up sold items directly from your doorstep, just as they are.

Welcome to the next generation of buying and selling secondhand.