Behind Bought

We'd all been there. There’s that blue-and-yellow bag buried in the back of our closet stuffed with clothes, and drawers filled with things we haven’t used in years.

We wondered: why is it so hard to actually sell our stuff? There’s no shortage of platforms, yet most of us still never get around to it. In fact, a staggering 95% of items suitable for resale never make it to the secondhand market, even though demand for pre-loved fashion and other goods is booming.

Bought’s mission is simple. We want to unlock that 95% by removing friction from every step of the resale process: deciding what and when to sell, listing, packaging, and shipping. Bought does all the work for you.